My entrée into the Eastwick coven earlier this month was greeted by two of my favorite things: social media and a sense of humor. It started with a joy ride on the Google campus, followed by several stolen kisses around the city of San Francisco and a retro tour of the Computer History Museum.

Despite what you’re thinking, these adventures were actually the themes from a series of self-produced videos created by Eastwick employees for a viral video competition. The prize? Whichever team’s video generated the most views on YouTube won tickets to a Sharks game.

And while the “Kiss Cam” video won – hey it was a smart pre-Valentine’s Day strategy – the qualities I observed in my first week have held true. I’m surrounded by smart, savvy PR professionals who share a good sense of humor and a knack for making things stick in social media.

I’m doing my part to bring new tools and tricks to the table (and currently enjoying my Mayorship of Eastwick on FourSquare). To that end, you can stay connected with the whole Eastwick crew on Twitter by clicking here @amyfjackson/eastwick.

And in case you missed the videos:

http://www.youtube.com/watch?v=xD21_bAJ4Ic

http://www.youtube.com/watch?v=xPp-XOcD42o

http://www.youtube.com/watch?v=1Y-ffhqDEuc