Looking back: Which Eastwick blog posts received the most eyeballs in 2010 – and why? Continue reading
Looking back: Which Eastwick blog posts received the most eyeballs in 2010 – and why? Continue reading
Yesterday, CNN’s Doug Gross posted his top 10 tech fails of 2010 on the news outlet’s website. Though some are valid, others can be filed under meh:
1. iPhone 4 ‘Antennagate’
Some say it was overblown by the media, others say it was a real problem that kept millions of Apple fanboys from making phone calls. In my opinion, I don’t know how this can be a fail when Apple has sold millions and sales numbers look better than any previous version of the smartphone.
Sounds more like a win to me.
2. 3-D TV
I agree with Doug Gross on this one. After all the 3-D hype everywhere we turned in 2010, there wasn’t much delivered (aside from some big budget films in 3-D). Until we fully recover from the downturn, I don’t think anybody wants to pay an arm and a leg for these bad boys. Oh, there’s also the extra service you have to pay for the handful of 3-D channels, the 3-D compatible blu-ray player and the pricier dvds.
3. Microsoft Kin
Here’s a “duh” one. Does anyone expect Microsoft to be successful at anything cool anymore?
4. Nexus One
Gross is spot on with this one. Google’s Nexus One was actually really cool and had a ton of iPhone-like features, a better camera and unique apps. Problem was the online-only availability. You see how many people pack into Apple stores just to touch and play with their gadgets?
5. Facebook privacy
This was one of the biggest media-created, over-done stories of the year. The only fail is how the media created a state of fear for Facebook users. What Facebook did was nothing new on the Interwebs (Surprise! For years your information has been shared wherever you go online.), they were just honest about it.
The other real fail was the backlash. “Quit Facebook Day” only has 38,000 pledges and Facebook numbers continue to skyrocket. I’d bet that the security hooplah actually helped them gain users.
For those still afraid of Facebook stealing your data, try installing Facebook Disconnect to your Google Chrome.
6. Google Buzz
Did anybody really think this one had a chance in hell? No fail here, since nobody expected much.
7. Gawker media sites hacked
The hacking wasn’t the biggest fail. Like Gross mentions, most of the hacked users had passwords like “12345” and “password”. Really, folks?
8. Content farms
I agree that what Demand Media does is tough to swallow, but the beauty of the Internet is that it’s supposed to be an endless source of knowledge. As long as there are people searching and clicking, these content feeders will be there to tell them where to go and what to read. Even “respectable” news outlets do this to a certain extent.
9. Digg relaunch
This was a part of the endless spiral of online/social tool fails. The Internet’s attention span is so very short. Only one in a million really make it through the long haul. Reddit is the flavor of the month, and then they’ll pass the torch to some other content-sharing site. I think this goes to show that people are always looking for something better online which makes for some great competition.
10. iTunes Ping
No fail here. Apple hasn’t even really promoted Ping at all. Let’s wait until they integrate with Facebook and do a real push/launch to judge Ping.
In a freshly posted blog from Silicon Valley Watcher’s Tom Foremski, he re-affirmed previously stated frustrations about PR people being “miserly” about including links in news releases and emails. It seems as though PR folks are typically more concerned with getting story placement, and consider link building the job of… not theirs. But according to Foremski, it’s every bit our job.
I will let him sum up the emotion: “Why don’t they understand this?!”
And I will sum up the article: The SEO benefits from a well-linked story are worth much more for the overall cause.
To read Tom’s full post on his ZDNet blog, Tom Foremski: IMHO, see: “PR firms and the link-less news release…”
Want more in-depth insight on how to harness the power of SEO from Eastwick’s own VP, Ellen Leanse? Try “Pulling Rank”, as featured in the October 2010 issue of Target Marketing magazine.
With any new year comes celebration, cold weather, sparkles, and of course resolutions. Continue reading
Shonda Rhimes has done it again. Famous for shows like “Grey’s Anatomy” and “Private Practice,” ABC recently ordered Shonda’s latest pilot based on the career of Judy Smith, “a famous PR guru and crisis management consultant” (Nellie Andreeva, Deadline.com). The show is set to air in 2011-2012 and will be co-produced by Smith.
According to Cherie Saunders of the Examiner.com, Smith was involved in many high-profile cases including the Monica Lewinsky scandal, the Iran-Contra investigation, the Clarence Thomas Supreme Court confirmation hearings and most recently Michael Vick’s dog fighting case. Furthermore, during her work with NY Gov. David Paterson, rumor buzzed that she was the mastermind behind Paterson’s character attack on Caroline Kennedy during her 2009 bid for Hillary Clinton’s senate seat.
Needless to say, I’ll be tuning in. If successful, (which I’m sure it will be), the show will highlight the powerful impact of PR in the everyday lives of high-profile, public figures. It’ll serve as a good reminder that PR professionals should always be prepared to deal with the less glamorous side of the profession (i.e.: crises and scandals).
Image via tvfanatic.com.