We couldn’t let tonight’s premiere of the new TV series “Eastwick” go by without a little fanfare.

For those of you who don’t know the story behind our name, here goes:

When Patrick Corman (former Regis McKenna colleague of Elaine Cummings and Nancy Blake, two of the three original founders of Eastwick) found out about our plans to start a new agency, he couldn’t help but comment: “Oh my, sounds like ‘The Witches of Eastwick.’ ”

Needless to say, the comment stuck and, lo and behold, Eastwick Communications was founded.  While it was clear that I was the Susan Sarandon character (redheads unite!) Elaine and Nancy always had to fight over who was Michelle Pfeiffer (both blondes) and who had to dye her hair for the Cher character.

In the early days, our clients endearingly called us “the witches.”  Here are five things that the current coven of witches and warlocks has in common with our TV counterparts:

1. We don’t always behave ourselves…meaning, we like to break the rules.
2. We’ve been known to turn some frogs into princes with the right spell.
3. We see a change coming and are looking forward to it!
4. In the words of the Houston Chronicle TV reviewer who recently reviewed the new show, we have the “potential to be great frothy fun.”
5. And in a similar review from The Detroit Free Press we can be “a charming and beguiling show(agency) that has enough estrogen and star power to keep viewers (clients) coming back for more!”

Life’s a “witch” and we love it!