Last September, Sequoia’s RIP Good Times presentation was making the rounds and sending shivers down many a spine.  We certainly felt the reverberations here.  But what the slide deck really seemed to do was to get marketing people and agencies even more focused on quantifying and delivering real value for the money spent.  Eastwick responded with a presentation of our own — on how to get great results on a shoestring (something we’re very good at doing, by the way.)  The reaction was positive and we brought in new clients looking for not only good value, but a smart, strategic approach to communications that helps them engage with the people who matter most — customers and key influencers.  So guess what?  You can have it all, or at least most of it.  Maybe not all at the same time or on the broadest scale, but you can keep a targeted, results-oriented communications effort going without busting the bank.