Before you make a decision about investing marketing dollars in social media or social networking, you should understand the current “online footprint” for your company as well as your competitors. We’re offering to do a free Social Media Audit to gauge a company’s current profile in these channels as well as the potential for using social media to reach new and existing customers. We also take a look at competitors to see if they’re beating you to the punch.
Influence is taking place on social networks today. The question is, are you doing the influencing, or is your competitor?

In conducting your initial audit, examine the relevant social media channels to see:

• Where and how your company is represented.
• Where and how market topics you can address are represented.
• And, if possible, how you size up against your top competitors.

Relevant research includes looking into:

• Analytics (see sample above)
• Industry Blogs
• Media Blogs
• Micro-blogging
• Social Networks
• Online Communities
• SEO/Keywords

If you don’t have the internal resources or the skill-set to conduct a social media audit, Eastwick’s First Look Report will provide an in-depth look at how your company, your competitors and your market in general are represented online. It’s a good place to start. To schedule a personalized audit of your current social media presence, please contact us.