A long time Friend of Eastwick and founder of creative engagement/event marketing agency Crowded Ocean, Tom Hogan is one of Silicon Valley’s marketing pioneers.  He recently stopped by the Eastwick Mountain View office to say hi and discuss the current state of marketing.

Here Tom discusses the current hot trends in marketing:

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Eastwick asked Tom Hogan to describe the new engagement marketing model of n:1 marketing. In the past, marketing was always 1:n (one to many), with companies trying to reach the right crowd with the right message. But now with social media and the Internet, according to Tom, we are in the age of n:1 marketing, where customers’ buying decisions and loyalty are guided more by their peers than by the company.

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Learn more about Tom Hogan:

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Tom has over 25 years of high-tech marketing experience, including positions as VP of Corporate Marketing at such companies as Oracle, Borland, Lucent and VitalSigns Software.

As Oracle’s original Creative Director, he founded ORACLE Magazine, was one of the founders of Oracle Open World, and managed the advertising, direct marketing, seminar/trade show and creative departments.

In 2000 Tom formed Hogan Communications, a marketing consultancy that positioned, staffed and launched startups; worked with VC clients to turn around their failing companies; and propelled emerging companies into the marketplace.

Tom is also the president of Comunidad Para Baja California, a volunteer organization dedicated to improving the quality of life for the indigenous communities of Baja California.