Not only is FoE (Friend of Eastwick) Tom Hogan a Silicon Valley star of traditional marketing, he is the founder of the engagement market agency Crowded Ocean and a pioneer of n:1 marketing.

As Tom discusses here, Crowded Ocean is unlike other agencies that use outdated models and legacy thinking. Crowded Ocean is founded on the Japanese principal of “jidoka” that leverages limited overhead, no costly inventory, empowered workers and total customization for the customer.

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I asked Tom why CMO’s should care about n:1 and what Crowded Ocean has to offer. In line with the agency’s mission, Tom describes how they take the guesswork out of event management and help CMO’s validate their actions to all of their constituents within and outside the company.

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Here’s the tough one. We grilled Tom on how companies can leverage his n:1 marketing model in a harsh economic client. You may be surprised as to what he had to say:
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