Disintermediation. Defined by Merriam-Webster as “the elimination of an intermediary in a transaction between two parties” or, simply put, cutting out the middleman. It has been my favorite word ever since I learned it during my business marketing class in college. Something about the way it rolls off my tongue maybe, but more so because [...]
July to July – What You’ll Learn In Your First Year as a PR Pro
I started working for Eastwick less than a year ago, but the amount of knowledge absorbed and gained has already made me feel like a seasoned communications professional. In my time here, I’ve benefitted from Eastwick’s emphasis on mentorship and learning through collaboration of ideas and experiences. I’ve narrowed down the top five most important [...]
Crisis or business issue? Whichever it is, everything will be alright
Eastwick is a strong advocate for professional development. We all get together anywhere from one to three hours a week for the sole purpose of becoming a better “us.” Not a bad gig. And professional development sessions, or “PD Sessions,” as we so creatively label them, are in abundance and run the gamut of topics. [...]
Eastwick Ramps With 2013 Growth
Like all of our clients, we keep things moving here at Eastwick. So we thought we’d do for ourselves what we value doing for the companies we serve: share our news. With all of the good momentum happening at Eastwick, seemed it was time to tell others about it. We hope you enjoy learning [...]
Five reasons you should read about not hiring a PR firm (and then decide for yourself)
There are lots of smart things you could do as a startup entrepreneur – actually, must do, if you want to be one of the ones who flies high. You need to commit deeply to your vision while still staying nimble. Find trusted partners and work with them wisely. And read this VentureBeat article about [...]
Multi-tasking in Business: Friend or Foe?
I would bet my bottom dollar that the majority of the business world has, at one time or another encountered these magic words: “I am an effective multi-tasker.” Be it when fine-tuning a glossy new resume at the promise of a career move, or reviewing the “required skills” section in an online job posting, chances [...]
Are PR Professionals Forgetting Their Most Important Public?
Last week I traveled to the campus of my alma matter, Cal Poly San Luis Obispo, to speak with the university’s PRSSA chapter. The President (@ChelseyKitta) is on a mission to bring in alumni and local agencies who can teach the students what life working in public relations is really like.
Seeing green with cleantech: thoughts from Eastwick on Earth Day
Like lots of people, I am surrounded by “cleantech” and see how it impacts everyday life. The home I grew up in uses solar power, my grandpa drove a Prius from the day it was released, and I’ve explored different ways I can take advantage of cleantech, like driving a Ford Escape Hybrid. Diving in [...]
Creating shareable experiences
April Fool’s Day pranks have become a Silicon Valley tradition – but why? We thought there must be some method behind the madness – so we decided to test it out. Can unconventional communications drive results? Enter NOOB™ (Neo-Organizational Optimization Brainstorm™) technique, our “research” team’s latest project, which reveals what really happens in the cloud. [...]
Writing Fears: Stopping the Paralysis
Growing up, I was the kid who got excited about writing assignments. I would scribble down ideas and eventually write my paper on wide-ruled paper using a no. 2 pencil. Finally, I’d hand it in to my teachers and await feedback. If I’m honest, most of the feedback I received was positive. Unfortunately, that reinforced [...]
Eastwick Unveils NOOB™, Demystifies Cloud Computing
Revolutionary Neo-Organizational Optimization Brainstorm™ technique exposes what really happens in the cloud Eastwick Un-Demystifies the Cloud infographic Sharing cutting-edge information with our clients and community is a hallmark of Eastwick’s commitment to success in Silicon Valley. Today, we’re making you among the first to glimpse at the results of our latest research project: the revolutionary patent pending NOOB (Neo-Organizational Optimization [...]