March 2013 newsletter: drive business with visual communications

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Visually speaking

Of course you want to tell your story. But you can also show it. Eastwick makes it easy and impactful to do both.

Eastwick’s in-house design team makes it easy to integrate all of your messages into the media that works best for you – and your audience. Video, graphics, animated data, and more. From brainstorm to final results, we’re ready to work with you.

Want a glimpse? See samples here showcasing stellar projects we’ve created for Vodafone, Violin Memory, Quest Software, and more. These case studies outline the challenges, goals, and results for projects spanning branding and identity, infographics, animations, and videos.

Every story has a picture. Want to learn more about Eastwick design capabilities? Drop us a line and “show” your audiences what makes you matter to them.


Tips from the PR pros

How do the PR pros stay current and up-to-date on the latest industry trends? Eastwick senior associates Caitlin, Morgan, and Carol recently met with other PR professionals in San Francisco for the Digital PR Next Practices SummitPR News’ one-day immersion in digital communications best practices for driving reputation, media profiles, and profitability. What they learned is useful for you, too. Read more about their takeaways and advice on visual storytelling, SEO, social channels, and more. Contact us to learn more about digital media trends and follow the conversation on Twitter with #DigitalPR.


Getting Wikipedia right

To Wiki or not to Wiki – is that the question? Many people and enterprises take charge of their Wikipedia presence. But for others, Wikipedia “happens,” and sometimes not in sync with the right priorities or messages. What’s a business (or a person) to do?

Fortunately, it is possible to get the right information out on Wikipedia in ways that play by the rules and get accurate information out to audiences who are interested in your story. Working with an industry-leading expert on Wikipedia strategy and content, your Eastwick team can help shape the nuances and gather the notability that puts the power of the Wikipedia community to work for you. Interested? Let’s talk.


New additions to #TeamEastwick

Morgan Kleiderlein

Morgan KleinderleinEastwick role – Senior Associate
What that means –
Program manager and project driver, media and analyst relations, story and content development, measurement pro
Client teams –
Kuato Studios, Lockbox, ReachLocal
Previous experience –
Softlink International, Monster Cable Products, Rebecca Jewelry
Ninja skills –
Writing alchemist, strategy specialist, creative storyteller, lifelong “connector,” social media maven, avid cyclist

Landin E. King

Landin KingEastwick title – Account Coordinator
What that means – Organizational hub for client accounts: monitor coverage, develop pitches, identify influencers, maintain social channels
Client teams – Quest Software, ParAccel, Lockbox
Previous experience – Nashville Area Chamber of Commerce, Tennessee Performing Arts Center, The Andrews Agency
Ninja skills – Multi-tasking master, out-of-the-box visualizer, Thai food aficionado, music lover, videographer

Heather Kernahan

Heather KernahanEastwick role – Senior Vice President
What that means – Strategic advisor, developing new products and services that delight our customers, Eastwick recruiting program
Client teams – Lockbox, new business
Previous experience – Enphase Energy, Autodesk, Alias
Ninja skills – Integrated marketing communications, global growth planning, business strategy for marketing leaders leaders, IPO & M & A communications… and she’s Canadian, eh!
Meet Heather.


Come join us!

Eastwick is growing and looking to add rockstar talent in our San Francisco and Sunnyvale offices. We’re accepting applications for AssociatesAccount Managers, and Director positions. Looking to learn and build expertise in your career? Work with the best startup, midsize, and large tech companies? Ready to bring your “A” game everyday, collaborate with a totally energized team, and make a huge difference with your work? Let’s talk.


Client highlights

July Systems logoJuly Systems powers mobile innovation for some of the biggest brands in the world: CBS, ESPN, Heinz, Hilton, Intel, LPGA, NBCU, the NFL, and Toys”R”Us, to name a few. Things were good – but they were about to get better. That’s when July Systems brought Eastwick in to shine the light on them as a market disruptor – and leader – in mobile innovation. Working with July Systems’ team, Eastwick strategized and launched a focused media and communications campaign spanning robust media outreach, social engagement, thought leadership, and analyst relations. We leveraged July Systems’ strong messaging and our own media, analyst, content development, design, graphics, and video capabilities to create results. Stay tuned for more… learn about July Systems here.

SeagateStorage may not be the first thing that comes to mind as we listen to music or browse the Internet, but it’s a driving force in digital life. It’s what lets us manage all of those photos, songs, and videos – not to mention business documents – we need to keep on hand. On March 12, Seagate announced a big milestone: shipping its two BILLIONTH hard drive. From its first drive (1980) to the “one billion” mark in 2008 to this success, it’s the only company to hit this mark. To celebrate, Eastwick got Seagate the salute it deserved – one of many in our ten years together. We connected with storage media experts and enthusiasts as the day approached, sharing the facts and stats that drove results in EngadgetMaximumPCPCMag,SlashGearVentureBeatZDNet, and many more.

Violin Memory logoRelationships matter – especially when you’re ten days from launching a new product line during one of the busiest conference seasons of the year. With a goal of bringing flash-based storage to the enterprise at an economical price,Violin Memory and strategic partner Toshiba teamed up to launch a family of data storage cards that lets servers speed real-time access to data. In the weeks before launch, Eastwick and Violin “leaned in,” connecting with partners, media, analysts and influencers and securing 27 pre-briefings. Results? More than 30 features in top publications (Enterprise Strategy GroupForbes,GigaOMInvestor’s Business DailyNY TimesThe Register, and VentureBeat, to name a few) – and the right messaging, too.



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